---
title: Fractional Marketing Services
---
[](https://www.ymarketing.ai)
- [About](https://www.ymarketing.ai/about)
- [Services](https://www.ymarketing.ai/fractional-marketing-services)
- [FAQ](https://www.ymarketing.ai/faq)
[Get in Touch →](https://www.ymarketing.ai/contact?hsLang=en)
# Build a Marketing Function that Actually Scales
### Whether you’re setting up your first marketing hire or struggling to scale beyond founder-led growth, I help you design a marketing function that actually drives results—aligned, empowered, and ready to grow.
#### Simple Fractional Marketing Leadership Services, to unlock your business potential
[Start with a Discovery Call](https://www.ymarketing.ai/contact?hsLang=en)
### ****
### **Marketing** **that Works**
### 
### Campaigns that Convert
### 
### Teams that Are Future-Proof
## Growth Stall When Marketing Is...
1. 
Just a list of tactics with no clear strategy
2. 
Disconnected from Sales & Product
3. 
Built without the right roles, processes, or priorities
For early-stage startups, it’s not knowing where to begin.
For growing companies, it’s struggling to scale a function that was never designed to scale.
In both cases—your marketing isn’t set up to work *as a system*.
[Let's Chat](https://www.ymarketing.ai/contact?hsLang=en)
## **Strategic Partner. Fractional Marketing Leader. Builder of High-Functioning Teams.**
I’m Yosr Najjar, Fractional CMO and strategic growth partner. For 14+ years, I’ve helped B2B startups and scale-ups build marketing engines that actually drive pipeline—from scratch or from chaos.
I partner with founders and marketing teams to:
- Clarify positioning and messaging
- Set up the strategy that aligns with their growth stage and goals
- Build the right marketing organization design, and culture
- Set up the systems, technology, rituals, and team culture to drive sustainable growth
[More About Me](https://www.ymarketing.ai/about?hsLang=en)
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**"Marketing is more than campaigns. It’s a function. Let’s build it that way."**
### Experience
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## **How, Together, We Build a Marketing Function** ** That Works **
My approach is all about meeting you exactly where you are. As a Fractional CMO, my goal is to help you carve out your unique space in the market and equip you with the tools and expertise needed to stand out.
#### 1. Assess & Align
We start by understanding your goals, your team, your product, and where the gaps are.
#### 2. Design & Build
We co-create a strategy, team structure, and execution plan tailored to your stage, goals, and resources.
#### 3. Empower & Scale
We implement the right systems, tools, and team culture—so your marketing function grows with you, not against you.
[Let's talk](https://www.ymarketing.ai/contact?hsLang=en)
## What Happens When You Finally Get it Right
With the right marketing foundation in place, you’ll:
1. 
##### Know what to prioritize et each stage of growth
2. 
##### Align you messaging, team, and tactics around clear goals
3. 
##### Hire the right roles (and avoid the wrong ones)
4. 
##### Build a high performance team culture, not just busy marketers
5. 
##### Create a marketing function that generates revenue, not confusion.
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## Let’s Build a Marketing Engine that Drives Lasting Success.
Let’s discuss how to bring your vision to life. Together, we’ll create a marketing foundation that’s strong, scalable, and set to achieve your business goals.
[Schedule a Call Instead 📞](https://calendly.com/najjar-yosr/30min)
## What people and companies I've worked with are saying
- It is such a huge pleasure and privilege to work with someone as talented, driven, hardworking & caring as Yosr. The level of detail and analytical thinking that is apparent in her work and daily communication is outstanding. Yosr is and will continue to be a valuable asset to any company and/or team.
Kristina Stutes
Category Marketing and Strategy Planner @Michaels
- I had the privilege of working alongside Yosr during her tenure as VP of Marketing at Branching Minds, and her strategic leadership was nothing short of transformative. She played a pivotal role in shaping the company’s vision, strengthening its market position, and ultimately driving the growth that led to a successful private equity partnership with Bain Capital.
Abigail Woodworth
Chief of Staff @Branching Minds
- Yosr inspires the highest standard of work. At the same time, she creates a supportive atmosphere with a human touch, grace, and balance.
Trudy Bender
Senior Manager of Thought Leadership Content
## Marketing Designed for Your Context
### For Early Stage Startups
##### You’re building your product, finding product-market fit, and maybe hiring your first marketer. But marketing feels like a black box.
##### I help you:
- ##### Clarify your messaging and brand story
- ##### Focus on the right channels (and ignore the rest)
- ##### Set up your first campaigns and lead generation engines
- ##### Design your initial marketing org—knowing who to hire, when, and why
- ##### Avoid costly mistakes that stall early growth
##### Marketing isn’t just execution. It’s direction. Let's build your foundation right.
### For Scaling Startups
##### You’ve had some success, but your marketing can’t keep up with your growth. The team is overwhelmed, the strategy is unclear, and it’s hard to know what’s actually working.
##### I help you:
- ##### Reassess and align your strategy with business goals
- ##### Design a scalable marketing org with the right roles and structure
- ##### Improve team culture, accountability, and operational efficiency
- ##### Integrate marketing with sales and product for real go-to-market alignment
- ##### Build a high-performing function that drives qualified pipeline consistently
##### You're ready to scale. Now your marketing will be, too.
### For Impact Driven Education Orgs
##### Marketing in education isn’t just about growth. It’s about trust, clarity, and alignment with your mission.
##### Whether you're an EdTech startup, a schools organization, or a nonprofit, I help you build a marketing function that supports both your metrics and your mission.
##### I help education-focused teams:
- ##### Simplify complex messaging for diverse audiences
- ##### Build go-to-market strategies that resonate with educators, parents and decision-makers
- ##### Align marketing with goals, sales, and stakeholder expectations
- ##### Design internal teams to own and scale the function sustainably
##### **You’re building the future of learning. Your marketing should support that mission every step of the way. [Learn more about my experience in Education.](https://www.ymarketing.ai/education?hsLang=en)**
[Let's Chat](https://www.ymarketing.ai/contact?hsLang=en)
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## Meet Your Fractional Marketing Leader
Native Arabic Speaker, 11 years of marketing experience in the US Market
I am a seasoned marketing and demand generation leader with over 14 years of experience driving growth in SaaS, Education, Technology, Services, and B2B sectors. My career spans the MENA region, Silicon Valley, and New York, giving me a unique perspective across diverse markets. As the founding VP of Marketing at Branching Minds, I led initiatives that increased ARR by 450%, leading to a successful private equity acquisition.
I specialize in building high-performing teams, executing multi-channel campaigns, and aligning marketing with sales to optimize growth. My approach leverages marketing automation, SEO, and content strategies that focus on customer engagement, conversion and retention.
Fluent in English, French, and Arabic, I thrive in dynamic environments and am committed to fostering positive company culture and sustainable growth. I am passionate about leveraging AI to streamline processes, eliminate mundane tasks, and help teams focus on impactful, high-value work.
[Let's Chat](https://www.ymarketing.ai/contact?hsLang=en)
## Not ready to talk, but want smarter marketing insights in your inbox? Subscribe to get
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[](https://www.ymarketing.ai)
###### Services
- [Services Overview](https://www.ymarketing.ai/fractional-marketing-services)
- [Schools & Education](https://www.ymarketing.ai/education)
- [FAQ](https://www.ymarketing.ai/faq)
###### About
- [About](https://www.ymarketing.ai/about)
- [Get in touch](https://www.ymarketing.ai/contact)
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