Hi, I’m Yosr.

A growth-obsessed marketer, team builder, and unapologetic optimist about what great marketing and great work culture can do.

Over the past 15+ years, I’ve led marketing across SaaS, EdTech, consulting, and service businesses, driving demand, building powerful teams, and scaling growth across the MENA region, Silicon Valley, and New York. I’ve seen firsthand what happens when strategy, execution, and culture align: people thrive, revenue grows, and teams become unstoppable.

For the last four years, as the founding VP of Marketing at Branching Minds, I built a demand engine that increased ARR by 450%, helping pave the way to a successful private equity acquisition. But more than numbers, I’m proud of the inclusive, mission-driven team we built—one that made meaningful impact and truly loved working together.

Now, as a Fractional CMO, I help startups and growing companies turn marketing from a scattered to-do list into a focused growth engine. I specialize in smart strategy, scalable systems, and campaigns that actually convert, powered by automation, SEO, content, and AI. I also bring a strong lens on people and org design, because culture does not happen by accident, and sustainable growth comes from teams that are empowered, clear, and aligned.

Multilingual (English, French, Arabic), originally Tunisian, spent over 10 years of my professional life at the heart of the Silicon Valley, CA, United States, and now raising my daughter in Dubai—I bring a global perspective and human-first mindset to everything I do. I love a bold strategy, a strong coffee, and lifting heavy things (in both marketing and the gym).

If you believe that growth and culture can go hand-in-hand, and you’re ready to get serious about marketing that actually works—let’s talk.

What I do:

I help growing businesses build marketing functions that work, but really work.
Whether you're just getting started or need to scale fast without losing your edge, I step in as your Fractional CMO to bring focus, structure, and results.

Here’s what that typically includes:

• Clarifying your positioning and building messaging that actually resonates

• Creating a demand engine that brings in the right leads, and keeps them moving

• Optimizing your funnel from first touch to closed deal and beyond

• Auditing and evolving your marketing tech stack so it works for your team, not against them

• Aligning marketing with sales to drive predictable revenue and sustainable growth

• Building or mentoring your team to grow with confidence and clarity

• Embedding AI and automation in ways that eliminate noise and boost creativity

• Redesigning how teams work together so collaboration feels energizing, not exhausting

Whether you need to build the foundation or reset what’s not working, I tailor each engagement to your stage, goals, and culture.

How I Work:

I don’t do cookie-cutter playbooks or band-aid solutions.
I work as a true partner—someone who rolls up their sleeves, asks the right questions, and brings both strategic clarity and hands-on execution.

Here’s what you can expect:

• Collaborative by design. I believe in building with you, not for you. Together, we co-create strategies that make sense for your business—not just what’s trendy.

• People-first, always. Whether I’m leading your team or supporting them, I care deeply about creating environments where people can do their best work.

• Pragmatic, not performative. I focus on what will move the needle. You won’t get busywork or vanity metrics—just real progress, driven by data and insight.

• Flexible and grounded. Every business is different. I adapt to your pace, your structure, and your needs—but I’ll always challenge what isn’t working.

What I Care About:

I care about building more than just pipelines—I care about building healthy, high-performing teams, thoughtful strategies, and businesses that last.

I believe:

• Great marketing starts with clarity. If your team isn’t clear on who you’re serving, why you matter, and what success looks like—nothing else will stick.

• Culture is strategy. I’ve seen the difference a strong, people-first culture makes—teams become braver, more creative, and more resilient.

• Simplicity scales. Complexity kills momentum. I aim to simplify systems, workflows, and messaging so teams can move with focus and confidence.

• Growth shouldn’t come at the cost of well-being. I’ve left roles where the hours were unsustainable and the values didn’t align. I’ve also built teams that thrived through empathy, trust, and mutual accountability—and I know which one delivers better results.

• AI and automation are here to empower people—not replace them. Used right, these tools remove friction, unlock creativity, and let humans do their best work.

I care about the people behind the roles.
I care about founders who want to grow with integrity.
And I care deeply about helping teams build something they’re proud of.