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Build a Marketing Function that Actually Scales

Whether you’re setting up your first marketing hire or struggling to scale beyond founder-led growth, I help you design a marketing function that actually drives results—aligned, empowered, and ready to grow.

Simple Fractional Marketing Leadership Services, to unlock your business potential

 

Yosr Najjar

marketing transparnt

Marketing
that Works

funnel transparent

Campaigns
that Convert

ai tranparent

Teams that Are
Future-Proof

Growth declines

Growth Stall When Marketing Is...

  1. tactics

    Just a list of tactics with no clear strategy

  2. Disconnected

    Disconnected from Sales & Product

  3. Built

    Built without the right roles, processes, or priorities

 

For early-stage startups, it’s not knowing where to begin.

For growing companies, it’s struggling to scale a function that was never designed to scale.

In both cases—your marketing isn’t set up to work as a system.

Strategic Partner. Fractional Marketing Leader. Builder of High-Functioning Teams.

I’m Yosr Najjar, Fractional CMO and strategic growth partner. For 14+ years, I’ve helped B2B startups and scale-ups build marketing engines that actually drive pipeline—from scratch or from chaos.

I partner with founders and marketing teams to:

  • Clarify positioning and messaging

  • Set up the strategy that aligns with their growth stage and goals

  • Build the right marketing organization design, and culture

  • Set up the systems, technology, rituals, and team culture to drive sustainable growth

Yosr Najjar Fractional CMO

"Marketing is more than campaigns. It’s a function. Let’s build it that way."

Experience

  • The New School Rules
  • Education Elements
  • Branching Minds
  • The New Team Habits
  • Traversing.ai
  • Ogilvy
  • PureRed

How, Together, We Build a Marketing Function  That Works 

My approach is all about meeting you exactly where you are. As a Fractional CMO, my goal is to help you carve out your unique space in the market and equip you with the tools and expertise needed to stand out.   

Assess and Plan

1. Assess & Align

We start by understanding your goals, your team, your product, and where the gaps are.

implement and optimize

2. Design & Build

We co-create a strategy, team structure, and execution plan tailored to your stage, goals, and resources.

Sustain and Scale

3. Empower & Scale

We implement the right systems, tools, and team culture—so your marketing function grows with you, not against you.

What Happens When You Finally Get it  Right

With the right marketing foundation in place, you’ll: 

  1. list icon
    Know what to prioritize et each stage of growth
  2. list icon
    Align you messaging, team, and tactics around clear goals
  3. list icon
    Hire the right roles (and avoid the wrong ones)
  4. Build
    Build a high performance team culture, not just busy marketers
  5. Create
    Create a marketing function that generates revenue, not confusion.
Growth

Let’s Build a Marketing Engine that Drives Lasting Success.

 

Let’s discuss how to bring your vision to life. Together, we’ll create a marketing foundation that’s strong, scalable, and set to achieve your business goals.

What people and companies I've worked with are  saying

 

  • customer profile image

    Kristina Stutes

    Category Marketing and Strategy Planner @Michaels

  • I had the privilege of working alongside Yosr during her tenure as VP of Marketing at Branching Minds, and her strategic leadership was nothing short of transformative. She played a pivotal role in shaping the company’s vision, strengthening its market position, and ultimately driving the growth that led to a successful private equity partnership with Bain Capital.

    Abigail

    Abigail Woodworth

    Chief of Staff @Branching Minds

  • Yosr inspires the highest standard of work. At the same time, she creates a supportive atmosphere with a human touch, grace, and balance.

    Trudy

    Trudy Bender

    Senior Manager of Thought Leadership Content

    Marketing Designed for
    Your Context

    For Early Stage
    Startups

     

    You’re building your product, finding product-market fit, and maybe hiring your first marketer. But marketing feels like a black box.
    I help you:
    • Clarify your messaging and brand story
    • Focus on the right channels (and ignore the rest)
    • Set up your first campaigns and lead generation engines
    • Design your initial marketing org—knowing who to hire, when, and why
    • Avoid costly mistakes that stall early growth
    Marketing isn’t just execution. It’s direction. Let's build your foundation right.

    For Scaling
    Startups

     

    You’ve had some success, but your marketing can’t keep up with your growth. The team is overwhelmed, the strategy is unclear, and it’s hard to know what’s actually working.
    I help you:
    • Reassess and align your strategy with business goals
    • Design a scalable marketing org with the right roles and structure
    • Improve team culture, accountability, and operational efficiency
    • Integrate marketing with sales and product for real go-to-market alignment
    • Build a high-performing function that drives qualified pipeline consistently
    You're ready to scale. Now your marketing will be, too.

    For Impact Driven Education Orgs

     

    Marketing in education isn’t just about growth. It’s about trust, clarity, and alignment with your mission.
    Whether you're an EdTech startup, a schools organization, or a nonprofit, I help you build a marketing function that supports both your metrics and your mission.
    I help education-focused teams:
    • Simplify complex messaging for diverse audiences
    • Build go-to-market strategies that resonate with educators, parents and decision-makers
    • Align marketing with goals, sales, and stakeholder expectations
    • Design internal teams to own and scale the function sustainably
    You’re building the future of learning. Your marketing should support that mission every step of the way. Learn more about my experience in Education.
    Yosr Najjar Speaking at Oracle

    Meet Your Fractional Marketing Leader

    Native Arabic Speaker, 11 years of marketing experience in the US Market

    I am a seasoned marketing and demand generation leader with over 14 years of experience driving growth in SaaS, Education, Technology, Services, and B2B sectors. My career spans the MENA region, Silicon Valley, and New York, giving me a unique perspective across diverse markets. As the founding VP of Marketing at Branching Minds, I led initiatives that increased ARR by 450%, leading to a successful private equity acquisition.

    I specialize in building high-performing teams, executing multi-channel campaigns, and aligning marketing with sales to optimize growth. My approach leverages marketing automation, SEO, and content strategies that focus on customer engagement, conversion and retention.

    Fluent in English, French, and Arabic, I thrive in dynamic environments and am committed to fostering positive company culture and sustainable growth. I am passionate about leveraging AI to streamline processes, eliminate mundane tasks, and help teams focus on impactful, high-value work.

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