Services
and Areas of Expertise
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Marketing Strategy
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Brand Messaging
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Marketing automation
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Sales Enablement
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Hubspot Solutions
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Branding & Identity Development
- Brand Awareness
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Content Strategy & Development
- Lead Generation
- Social Media Strategy
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Team Development
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Culture Shaping
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Change Management & Org. Design
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Training and Team Growth
- AI Empowerment
These Challenges Sound Familiar?
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| Undefined Target Audience → Are you unsure who your ideal customers really are—or what messaging will actually resonate with them? |
Clarify your audience with research-driven personas and messaging that speaks directly to their needs.
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| Lack of a Unified Marketing Strategy → Is your marketing scattered across channels with no clear direction or strategy tying it all together? |
Build a unified marketing strategy aligned with your business goals across brand, content, and channels.
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| Lack of Lead Gen and Sales → Are you struggling to generate quality leads or turn marketing efforts into real revenue? |
Launch high-impact lead gen programs and optimize conversion across your funnel for measurable ROI.
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| Poorly Performing Campaigns → Are your campaigns falling flat—despite the time, budget, and effort invested? |
Improve campaign performance with smarter targeting, better messaging, and data-driven optimization.
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| Gaps in Leadership → Is your team missing experienced marketing leadership to set priorities, guide execution, and drive results? |
Step in as your strategic marketing lead to bring focus, structure, and executional excellence.
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| Dysfunctional or Inefficient Teams → Is your marketing team stuck in silos, unclear on roles, or simply not working efficiently together? |
Redesign workflows, clarify roles, and foster cross-functional collaboration that actually works.
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| Unproductive Meetings → Are your marketing meetings too long, unfocused, and rarely followed by clear actions? |
Introduce structured planning rhythms that drive clarity, accountability, and real momentum.
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| Overwhelmed by Marketing Tools and AI Trends → Feeling buried under too many tools, platforms, and “latest trends”—especially when it comes to AI? |
Simplify your marketing stack and create a smart, AI-informed system that works for your goals.
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How I Can Help
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Fractional CMO Services
Do you need strong marketing leadership but can't afford the headcount?
If so, a Fractional CMO provides expert marketing leadership without the full-time commitment. I work closely with your executive team to craft a growth-oriented marketing plan, oversee execution, and build your marketing team's capabilities, all while being flexible to your company’s evolving needs. Whether you're in a transition or not quite ready for a full-time CMO, I offer the strategic insight needed to scale effectively.
Why this is important?
Strategic marketing leadership is vital for growth, but hiring a full-time CMO can be expensive, especially for early-stage businesses. A Fractional CMO brings the expertise without the cost and commitment of a permanent executive.
Who is this for?
This service is ideal for startups, small to medium SaaS businesses, seed-stage businesses, or companies in transition that need expert marketing leadership but are not yet ready to commit to hiring a full-time CMO.
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Brand Messaging Development
Are you doing everything right, but still something is not resonating with your audience?
If so, it may be time to rework your messaging. A compelling brand message sets you apart from competitors and resonates deeply with your audience. I help define your brand's voice, develop core messaging pillars, and ensure that your unique value is communicated clearly across all marketing channels. This helps establish a consistent, powerful brand identity that connects with your target market.
Why this is important?
This is for companies looking to establish or refine their brand identity to resonate with their target audience, differentiate themselves in a crowded market, and communicate effectively across multiple channels.
Who is this for?
This service is ideal for startups, small to medium SaaS businesses, seed-stage businesses, or companies in transition that need expert marketing leadership but are not yet ready to commit to hiring a full-time CMO.
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Marketing Audit
Has your marketing team been constantly busy, but you don't know what’s working, what isn’t, or where to invest next?
A marketing audit is the solution to these concerns. It evaluates your current marketing practices, campaigns, and channels to determine what's working, what's not, and where improvements can be made. I provide a detailed analysis and actionable insights to refine your marketing efforts, ensuring you're not missing key opportunities to reach your audience.
Why this is important?
Understanding the strengths and weaknesses of your current marketing is crucial to making informed decisions. A marketing audit helps eliminate wasteful spending and directs resources to what truly drives results.
Who is this for?
This is for businesses unsure if their marketing efforts are effective, or those who need a fresh perspective to identify untapped opportunities or areas of inefficiency.
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Marketing Strategy Development
Is your team overwhelmed with implementing tactics and day-to-day tasks without a clear strategy that aligns with company goals?
If so, building a strong marketing strategy sets the foundation for your business success. I collaborate with you and your sales leadership to develop a comprehensive marketing strategy that aligns with business goals, targets the right audience, and differentiates you in the market. This includes defining your positioning and identifying key channels to drive growth.
Why this is important?
Without a clear marketing strategy, it’s easy to get lost in the noise and waste resources on ineffective tactics. A well-crafted strategy gives you direction, clarity, and measurable goals to guide your efforts.
Who is this for?
This is for businesses at any stage looking to grow systematically, gain a competitive advantage, or reorient their marketing efforts for better results.
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Marketing Enablement with AI
Are you concerned that falling behind in AI adoption might be putting your marketing efforts at risk?
AI is no longer a luxury or a new phenomenon—it is everywhere. If you are not leveraging AI in your marketing, you are leaving money on the table and letting competitors gain an edge. I help integrate AI tools into your marketing workflows, optimizing repetitive tasks like data analysis, content creation, and audience segmentation. This prevents your team from getting bogged down in mundane tasks and enables them to focus on strategic and creative work. This approach makes your marketing more agile, efficient, and data-driven, allowing your team to prioritize high-value, human-centered activities.
Why this is important?
AI can significantly enhance productivity by automating mundane tasks, giving your team more time to innovate and engage meaningfully. Staying ahead of competitors often requires utilizing the latest technology to boost efficiency.
Who is this for?
This is for businesses ready to embrace technology and use AI to improve their marketing performance, especially teams that are small but ambitious in scaling their capabilities.
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Marketing Organization Structure
Has the world changed, but your marketing team structure stayed the same?
If so, it may be time for a review. Designing the right marketing team structure is key to operational efficiency and achieving growth. I help define roles, responsibilities, and processes to ensure your marketing team operates seamlessly. This might involve realigning roles to focus on core strengths, defining new positions, or making sure team members have clear paths for growth.
Why this is important?
A well-structured marketing team ensures everyone is playing to their strengths and working towards the same goals. It minimizes overlap, clarifies responsibilities, and boosts overall productivity and morale.
Who is this for?
This is for companies undergoing growth, restructuring, or seeking to build a marketing department from scratch in a way that aligns with their strategic objectives.
How I Help Your Business Thrive
Establish a Solid Marketing Framework
Together, we’ll build or refine your marketing infrastructure—systems, processes, and technologies—that enable your team to work efficiently and deliver consistent results.
Empower Your Team
I’ll work with your team to foster a collaborative, growth-oriented culture that enhances skills, ignites passion, and prepares everyone for the dynamic landscape of AI-driven marketing.
Fuel Sustainable Revenue
By implementing actionable strategies, we’ll attract, nurture, and retain customers, creating a predictable revenue stream that sets your business up for long-term success.
Custom to your needs
Here to help, with marketing support, your way.
Project-Based Partnership
Defined outcomes with clear timelines and objectives.
Ideal for launches, specific initiatives, specific campaigns or projects.
Flat-rate pricing per project.
Embedded in Your Team
Strategy, execution, creative direction and change management seamlessly integrated with your day-to-day.
Adaptable to shifting priorities.
Billed monthly based on hours committed.
Ready to make the first step towards Marketing that actually works?
Drop me a line!